The Hungarian Edition Of Cosmopolitan Essays - Cosmopolitan

The Hungarian Edition Of Cosmopolitan Essays - Cosmopolitan The Hungarian Edition Of Cosmopolitan TABLE OF CONTENTS ABSTRACT 3 OVERVIEW OF THE HUNGARIAN MARKET 3 BACKGROUND 4 DESCRIPTION OF THE PRODUCT 4 THE CONCEPT OF THE PRODUCT 4 PROFILE OF THE TARGET CONSUMERS 5 CURRENT MARKET SITUATION 5 SWOT ANALYSIS 5 PEST ANALYSIS 6 STRUCTURE OF THE MAGAZINE 6 PRICING STRATEGY 7 PROMOTION MIX 7 ADVERTISING 7 SALES PROMOTION 8 PUBLIC RELATIONS 9 CONCLUSIONS 9 APPENDIX 10 LIST OF SOURCES 17 ABSTRACT Primarily based on an interview with Ms. Eniko Horvath, marketing manager of Cosmopolitan Hungary, this case study outlines the historical background of Cosmopolitan international editions and the peculiarities of the Hungarian version. The first issue brought about a revolution in the general approach of womens magazines in Hungary; Cosmopolitan immediately reached a leading market position that it still holds today. The paper discusses the layout and content of the magazine in an attempt to thoroughly describe this product. It illustrates some patterns of the magazine in terms of sales, number of subscribers and number of copies given out freely for promotional purposes. The pricing policy and the promotion mix adopted by Cosmopolitan as parts of its overall marketing strategy, are presented as well. We conclude that Cosmopolitan is a successful business in todays glossy magazines market in Hungary, since each upcoming issue is impatiently awaited by thousands of readers each month . OVERVIEW OF THE HUNGARIAN MARKET In Hungary the first magazines for women were published in the middle of the 19th Century. In the name of emancipation, Hungarian women demanded more womens magazines, fashion and beauty-care products. At that moment there were around 1,500 magazines on the market and their advertisements were mainly done through first-class fashion salons. After World War I, the so-called feminine press started to fade away and cultural magazines slowly took over. During the socialist era, a new type of magazines appeared on the Hungarian market and remained dominant for 40 years. One of them is still among the leading Hungarian magazines for women and is called Nok Lapja. After it's very first issue in 1949, it was declared to be a good, useful and essential magazine for honest, hard-working Hungarian women and remained so until the 1960's, when it also incorporated some elements of the Western culture. The economical and political changes which occurred in the past 10 years deeply affected the magazines market. The feminine press made a tremendous comeback, giving birth to newcomers and forcing old magazines to change. At present one can find more than 50 magazines dedicated to women readers. Some of them deal with so-called women issues in general, whereas some specialize in fashion, cooking, needlework and home decorating. In a market economy, magazines are like any other product, says Andrea Eszes, editor of Cosmopolitan. And products targeting women can make big profits in Hungary. If we just compare how much is spent on advertising each year in Hungary with the budget of the Ministry of Culture or that of the Ministry of National Defense, there is no wonder that this market is a primary business target for investors. The future holds fine prospects to these international glossy magazines that are published all over the world and combine some common characteristics with specific cultural elements of the host countries. But as they emerge and leave cultural magazines behind, they will bear the increasing responsibility of correcting the language usage and promoting visual culture to the public. BACKGROUND Cosmopolitan was founded in 1886 as a magazine for first-class families in the U.S. William Randolph Hearst acquired the magazine in 1905. In the middle of the century sales dropped and the management decided to change the concept of the magazine. Ever since, the Cosmopolitan concept - the magazine is for young women interested in fashion, beauty, career and sex has been alive. Helen Gurley Brown, who was appointed Editor in Chief in 1965, approached the idea of Cosmopolitan as a magazine for ambitious, career-conscious young women and even wrote a feminist best-seller. Today there are 37 international editions, making Cosmopolitan the largest selling young womens magazine in the whole world. It has an average of nearly 7 million buyers universally and more than 33 million readers per month. This gives Cosmopolitan the status of the first international first-class magazine. The Hungarian edition of Cosmopolitan was launched in November 1997, in accordance with the agreement between Hearst Corporation/VNU and

Future Tense Definition and Examples in English Grammar

Future Tense Definition and Examples in English Grammar In English grammar, the future is a verb tense (or form) indicating action that has not yet begun. There is no separate inflection (or ending) for the future in English. The simple future is usually expressed by placing the auxiliary will or shall in front of the base form of a verb (I will leave tonight). Other ways to express the future include (but are not limited to) the use of: a present form of ​be plus going to: We are going to leave.the present progressive: They are leaving tomorrow.the simple present: The children leave on Wednesday. Examples and Observations Never believe any war will be smooth and easy.(Winston Churchill)Nothing will work unless you do.(Maya Angelou)I will not charge admission to the bathroom.(Bart Simpson, The Simpsons)Ill be back.(Arnold Schwarzenegger, The Terminator)Scully: Homer, were going to ask you a few simple yes or no questions. Do you understand?Homer: Yes. (Lie detector blows up.)(The Simpsons)You will find happiness, he told her. They were at lunch. The winter held days of sunshine, noons of infinite calm. He broke a piece of bread to cover his confusion, dismayed at the tense of his verb.(James Salter, Light Years. Random House, 1975)And from the sun we are going to find more and more uses for that energy whose power we are so conscious of today.(President John Kennedy, remarks at the Hanford Electric Generating Plant in Hanford, Washington, September 26, 1963)I am about to- or I am going to- die: either expression is used.(Last words of Dominique Bouhours, a 17-century French grammarian) The Status of the Future Tense in English Some languages have three tenses: past, present, and future... English does not have a future tense, at least not as an inflectional category.(Barry J. Blake, All About Language. Oxford University Press, 2008)[T]he future tense has a different status from the other tenses. Rather than being a form of the verb, it is expressed by the modal auxiliary will. Its no accident that the future shares its syntax with words for necessity (must), possibility (can, may, might), and moral obligation (should, ought to), because what will happen is conceptually related to what must happen, what can happen, what should happen, and what we intend to happen. The word will itself is ambiguous between future tense and an expression of determination (as in Sharks or no sharks, I will swim to Alcatraz), and its homonyms show up in free will, strong-willed, and to will something to happen. The same ambiguity between the future and the intended can be found in another marker for the future tense, going to o r gonna. Its as if the language is affirming the ethos that people have the power to make their own futures.(Steven Pinker, The Stuff of Thought. Viking, 2007) Many recent grammarians do not accept future as a tense because it is expressed periphrastically with auxiliaries and because its meaning is partly modal.(Matti Rissanen, Syntax, Cambridge History of the English Language, Vol. 3, ed. by Roger Lass. Cambridge University Press, 2000) The Difference Between Shall and Will The difference between the two verbs is that shall is rather formal-sounding, and a little old-fashioned. Whats more, it is mostly used in British English, and normally only with first-person singular or plural subjects. Recent research has shown that the use of shall is declining rapidly both in the UK and in the US.(Bas Aarts, Oxford Modern English Grammar. Oxford University Press, 2011) Evolving Future Constructions [T]he original job description of these two verbs [shall and will] was not to mark future either- shall meant to owe... and will meant to desire, want... Both verbs were pressed into grammatical service just as (be) going to is currently. Shall is the oldest future marker. It has become rather rare in Australian English, having been pushed out by will. Now gonna is ousting will in exactly the same way. Just as ordinary words wear out over time, so too do grammatical ones. We are always in the business of seeking new future constructions and there are plenty of fresh recruits on the market. Wanna and halfta are both potential future auxiliaries. But their take-over will never happen in our lifetime- youll be relieved about this, Im sure.(Kate Burridge, Gift of the Gob: Morsels of English Language History. HarperCollins Australia, 2011)

Accident Victim Interview Report Essay Example | Topics and Well Written Essays - 500 words

Accident Victim Interview Report - Essay Example The victim was engrossed in his job and since he was wearing ear buds to protect him with too much noise he didn’t notice the chaos. He was unfortunately caught by the fireball after the explosion and sustained burn injuries. The quick action of his fellow co-workers and immediate first aid given to him saved his life. The Chemical Safety Board investigated the cause of accident and reported that a contractor had accidently switched a carbon steel pipe elbow with a low alloy steel pipe elbow during the maintainance work. This caused rupture in the pipe leading to leading to a failure mode called High- Temperature Hydrogen Attack (HTHA) causing fireball. The CBS found that it was not solely the mistake of the contractor, the company had not informed that the elbows were different and the maiintainance contractor had not used any method like tagging to re-install the elbows in their position. The victim was immediately rushed to the nearby hospital where he was immediately diagnosed and admitted for treatment. Doctors reported 20 percent first degree minor skin burns on covering his upper part of the body. He stayed in the hospital for about a week and missed work for another week before recovery. Some burn marks he still sustains on his body, however he is completely fit for work and thanks God for giving him a second life. The company took responsibility to bear the cost of his treatment and the labour union also demanded descent compensation for him till he recovered and joined work again. His company has witnessed two more accident cases prior to this one and they were fatal accidents leading to severe loss of capital and labour. This accident was followed by OSHA visit to issue safety guidelines and check the safety standards in the refinery. Following this accident the CBS recommended that industry should have its own committee to monitor the safety standards, hazard identification and

Case format in mangment Essay Example | Topics and Well Written Essays - 1000 words

Case format in mangment - Essay Example Pre-employment tests for controlled substances are really helping various companies and organizations in increasing efficiency of employees by keeping them away from the use of drugs. However, such mechanisms should be made regarding workplace drug testing which should not only help in maintaining a drug-free environment at a workplace but also shouldn’t violate the privacy of an employee during the phase of suspicion-based testing or drug testing. Before probing into the issue of workplace drug testing, we must first get to know what workplace drug testing actually is. The medical analysis of biological specimen of an employee at a workplace is known as workplace drug testing. The main objective of workplace drug testing is to identify the presence of various specified parent drugs and their metabolites in the urine, blood, or saliva of any employee. Some common types of dug tests include urine drug tests, sweat drug screen, saliva drug screen, and alcohol related tests. Its not necessary to perform the drug testing only when an employee joins any specific company or organization. Drug testing can be pre-employment drug testing, post-incident drug testing to determine whether use of drugs was involved in the causation or not, random drug testing, or diagnostic screening. But the most common of all types is applicant testing. Random testing is frequently used for the purpose of safety or security related jobs. Drug testing is an essential not only for keeping the workplace environment drug free but also to improve the efficiency of any specific organization. Sofsian (2005) states that â€Å"Many employers feel it is necessary for prospective employees to submit to a pre-employment drug screening†. Employers of any organization maintain the right to expect the employees working in that organization not to be high on

Cave Exploration :: Personal Narrative Writing

Cave Exploration The worst day of my life began innocently enough with my small group of friends preparing to explore a cave. Each month the four of us, I, Jill, John, and Ted, would choose two or three caves and spend our weekends engrossed in exploring them. Today’s cave was a special one; it afforded just a small window of opportunity for exploration because it flooded completely with each high tide. As we checked our packs and made sure all our spelunking and survival gear was in order, a rather jovial, but sizable, fellow by the name of Scott Porker happened by and asked if he could join our group. We agreed, as we were always happy to be in the company of a kindred spirit, and since the tide had just gone out we began our descent into the cave. Our newly acquired fifth member was the last in and got wedged in the opening so tightly we thought we would never be able to pull him loose. Finally, our persistent tugging prevailed, and Scott came loose like a cork from a bottle. We quickly set about probing the cave and didn’t give that incident another thought, since we had just three precious hours in which to achieve our goal of exploration. After just two hours, our very large friend said he’d had enough for the day and was heading for the surface. We told him we’d be out in a few more minutes and to hang around so we could discuss what we’d found. As we began our ascent toward the entrance, we became acutely aware of the complete absence of light the entrance usually emanated. When our flashlights finally found the source of the unusual darkness we were horrified; the big guy was stuck in the cave’s opening again. This time Scott’s head and shoulders were outside, so instead of being able to pull him through, we would have to try to push him out of the opening. We pushed in every combination of ways possible, and needless to say it did not work this time. The paramount problem was that the cave floods from the interior out, so we would all drown if we couldn’t get Scott unstuck, and unstuck quickly. We began to panic, picking up rocks and using them as hammers in an attempt to loosen the rocks around the opening. Cave Exploration :: Personal Narrative Writing Cave Exploration The worst day of my life began innocently enough with my small group of friends preparing to explore a cave. Each month the four of us, I, Jill, John, and Ted, would choose two or three caves and spend our weekends engrossed in exploring them. Today’s cave was a special one; it afforded just a small window of opportunity for exploration because it flooded completely with each high tide. As we checked our packs and made sure all our spelunking and survival gear was in order, a rather jovial, but sizable, fellow by the name of Scott Porker happened by and asked if he could join our group. We agreed, as we were always happy to be in the company of a kindred spirit, and since the tide had just gone out we began our descent into the cave. Our newly acquired fifth member was the last in and got wedged in the opening so tightly we thought we would never be able to pull him loose. Finally, our persistent tugging prevailed, and Scott came loose like a cork from a bottle. We quickly set about probing the cave and didn’t give that incident another thought, since we had just three precious hours in which to achieve our goal of exploration. After just two hours, our very large friend said he’d had enough for the day and was heading for the surface. We told him we’d be out in a few more minutes and to hang around so we could discuss what we’d found. As we began our ascent toward the entrance, we became acutely aware of the complete absence of light the entrance usually emanated. When our flashlights finally found the source of the unusual darkness we were horrified; the big guy was stuck in the cave’s opening again. This time Scott’s head and shoulders were outside, so instead of being able to pull him through, we would have to try to push him out of the opening. We pushed in every combination of ways possible, and needless to say it did not work this time. The paramount problem was that the cave floods from the interior out, so we would all drown if we couldn’t get Scott unstuck, and unstuck quickly. We began to panic, picking up rocks and using them as hammers in an attempt to loosen the rocks around the opening.

Lateral and Vertical Collaboration Essay

Communication and collaboration are both essential elements in an organization’s strategic objectives, daily functionalities, and their ability to gain a competitive advantage. Kudler Fine Foods’ ability to communicate closely together as well as collaborate in their operative functions are impressive; however, an action plan that focuses on improving communication, along with lateral and vertical collaboration within Kudler’s employees would prove to be beneficial to the success of the company. Benefits that Kudler could obtain are the elimination of errors or mistakes that occur because of the lack of communication between Kudler’s Administrative departments, store managers, department managers, and hourly employees; an increase in response time; more effective inventory control; a greater satisfaction among Kudler’s employees and customers. As stated, lateral and vertical collaboration are forms of communication and collaboration that can help Ku dler Fine Foods improve their communication efforts, which in turn will improve their company as a whole. Communication and information sharing between all levels of a company’s hierarchy is called lateral collaboration. Kudler Fine Food’s intranet technology allows store mangers and department managers, along with all of the administrative department staff the ability to view all of the company’s operational information that helps in making strategic or even routine daily decisions regarding the business. Kudler’s Point of Sale Module (POS) also conveys valuable information on a daily basis. In regards to Kudler’s technological systems, information sharing is excellent because of the ability to view the company’s important information anytime by any of Kudler’s management staff. The ability to handle real time problems and issues that need immediate attention are available through this technology. This allows the ability to collabora te with the different departments and their†¦

The Stigma Of Invisible Disabilities. Invisible Disabilities

The Stigma of Invisible Disabilities Invisible disabilities are exactly what they seem to be: hidden from view. Invisible disabilities come in almost endless varieties, including mental illnesses, HIV, AIDS, diabetes, learning disabilities, epilepsy, and more. While there may be visible components to these disabilities, all of them can be virtually invisible and â€Å"hidden† from view. People often make assumptions based on what is visibly seen, so when someone is suffering from something invisible, it is assumed that the person is fine, because they appear to be fine. This assumption causes the reinforcement of stereotypes and prejudice that form misconceptions regarding invisible disabilities. Despite these physical and psychological†¦show more content†¦Visible manifestations of an underlying disability may be misattributed by an observer to other causes (Santuzzi et al. 3). For instance, someone who suffers from chronic pain may not be able to do as much activity as someone who does not suffer, but when the person with chronic pain takes a break, they are labeled as â€Å"lazy† or told they are â€Å"bringing the team down.† Stigma can make those who suffer from serious invisible disabilities feel as though they are making up their own symptoms, or being a burden on those around them, and these stigmas can have serious consequences on the health of someone with an invisible disability. Stigmas come in two different types: public and self. A public stigma is the reaction that the general public has to people with invisible disabilities (Corrigan and Watson 16-17). On the other hand, self-stigma is the prejudice which people with invisible disabilities turn against themselves. Both types of stigma can have a significantly negative impact on someone who suffers from an invisible disability. 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